Logo design for The Oxford Foundation for Ethics and Communication in Health Care Practice. Ethox Foundation’s objective is to improve the quality of health care for public benefit. It’s primary group of beneficiaries are healthcare professionals, so this logo needed to appeal directly to them.
Ethox wanted a brand identity that was modern, professional, simple, and that stood out from other similar charities and organisations. They requested blue as this is a colour often associated with medical organisations, so I tried a range of blues and various typographic treatments, including medical symbols.